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Providing involving and innovative services can take the form of an
endless pursuit of the most successful trends, a pursuit often leading
to lose sight of the concrete advantages brought by technology itself.
The real competitive advantage is reached when the reason of
choices taken is clearly understood and mastered, together with their
importance for the business built.
Providing online complex contents - in the most classical case video
contents - can incorrectly seem quite trivial, being enough to
choose among the different alternatives offered by branch market, all
quite identical each other: an error that can become very serious leading
to lose sight on an essential point, the specific needs of every
business.
Video contents online delivery can take place through two different
methods: progressive download and streaming.
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Streaming and progressive
download are two worlds
apart:
understand your
own needs and
the potential
of streaming
bidirectional
communication is the
first
step to distinguish yourself
from the mass and really
maximize
the opportunities
offered by
cutting
edge
technologies. |
Progressive download features
Progressive download consists of a normal HTTP connection through which the content (typically a video)
is downloaded on User’s computer in order to be viewed: when a certain amount of data are transferred on
local machine content playback starts, allowing Users to seek within downloaded percentage.
• Local content download
• Possibility to retrieve content from browser’s temporary folder
• Visualization’s start related to downloaded content percentage
• Visualization’s seek related to downloaded content percentage
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Need: |
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• amateur use of online complex contents delivery, with short duration contents.
• exclusively on-demand content distribution.
• no need of protection, security or visualization rights management.
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Advantages: |
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No need of dedicated application server platform, granting an acceptable user experience
with the same means used to deliver ordinary contents.
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Streaming features
Streaming consists of a bidirectional connection with dedicated application server delivering contents,
through which is constantly maintained a contact with the client allowing a high interactivity degree.
• No local content download
• No possibility to retrieve content from browser’s temporary folder
• Immediate visualization start
• Immediate seek to whatever content point
• Use of protocols that privilege transmission flux, keeping an high perceived experience degree
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Need: |
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• professional use of online complex contents delivery, with long duration contents and a high number of simultaneous connections, geographically distributed.
• both live and on-demand contents
• need of protection, security and visualization rights management
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Advantages: |
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• use of a dedicated application platform that ensures service effectiveness
• clients’ quality connection check
• content delivery fitting client bandwidth
• real time stream quality adjustment depending on bitrate
• tracking of number, mode and fruition time of visualized contents
• DRM and visualization rights management
• automatic preview and navigation chapters management
• live events streaming
• live events recording even during live play
• bandwidth usage reduction thanks to a more efficient management
• very low usage of local computer’s resources
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Weebo® is a registered Trade Mark.
